Lonely, exhausted, and unhappy, Gabby finds herself stuck in an unhealthy lifestyle after recently moving to a new city for her job. Looking for a small change in her routine, she decides to stop by Imperial Nutrition, which she always passes up on the way to work. What seemed like a small choice in the moment transformed Gabby’s life from one of discontent to one of fulfillment. This campaign invites you to join Gabby on her journey of overcoming unhealthy lifestyles.
Want to make a change? Keep scrolling to see how you can take just one step today towards living a healthier, happier life!
For a longtime, Gabby found herself stuck in a vicious cycle of unhealthy habits: not eating enough nourishing food, not getting enough sleep, and not making time to spend with friends. It wasn't until she took a chance on Imperial Nutrition that she gained the energy to not only live a happier life, but a healthy one.Now a dedicated, highly motivated overcome of her unhealthy lifestyle, Gabby wants to encourage you to "just take one step today” and see how your life changes for the better.
Discouraging, exhausting, unhappy. While these are all things that unhealthy lifestyles are, they are also comfortable and easy to live out in our daily lives. This type of lifestyle is so easy to live out that it's typical for us to overlook the signs of them in our own lives.
Like Gabby, we have choice to make: to continue living an unhealthy, unhappy lifestyle or fight to overcome it.
FOR IMMEDIATE RELEASE:
“Just Take One Step Today” - Imperial Nutrition launches its first ever transmedia marketing campaign to inspire others to live healthy, happy lives
Sugar Land, Texas - April 4, 2023 - Imperial Nutrition is proud to announce the release of their first ever transmedia marketing campaign, “Just Take One Step Today.” This campaign takes the audience on the journey through Gabby’s lifestyle transformation and invites others to join the movement towards living healthier, happier lives. While the campaign initially begins on social media on April 4, 2023, followers additionally have the opportunity to engage with the campaign through Imperial Nutrition’s website, their new short film on YouTube, their augmented reality filter, and a free, live workshop on healthy living on their Instagram to wrap up the campaign on April 17, 2023, at 5 pm CDT.
Imperial Nutrition believes that healthy living is for everyone. Not only will this campaign inspire people regardless of where they are in their health journey to live a healthier, happier lifestyle, it will equip them with practical steps to do so. To join the movement and learn how to get started with overcoming unhealthy lifestyles, visit imperialnutritiontx.com/campaign.
ABOUT IMPERIAL NUTRITION
Imperial Nutrition serves and motivates the people of Sugar Land, Texas, by offering a wide selection of loaded teas, protein shakes, workout drinks, and protein iced coffees. Their low-carb and low-sugar drinks will not only help you to get your daily protein in, but they’ll give you clean, sustainability energy to keep you going throughout the day. Whether you’re just getting started on your health journey or have been committed for a while, Imperial Nutrition wants to help guide, challenge, and motivate you along the way. For more information on Imperial Nutrition’s menu, location, and store hours, visit their website at imperialnutritiontx.com.
PRESS CONTACTS
Jonathan Hood, Owner of Imperial Nutrition
(281) 923-4678
jonhoodfit@gmail.com
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All intellectual property created for this campaign are owned by Hannah Gonzalez. After implementation of the campaign, Hannah Gonzalez will allow Imperial Nutrition to use all intelluctual property for business and marketing purposes.
The logo used in this campaign belongs Imperial Nutrition and should not be reproduced. All media and design assets utilized in this campaign are copyright-free.
